Welcome to Our Cozy Corner on Substack!

I wanted to take a moment to share our new cozy corner on Substack and to welcome you to the place where I will be launching my first Newsletter, Edits by Reena Simon.

Now, you might be wondering why I've ventured into this space, away from the hustle and bustle of social media platforms like Instagram. I am by no means saying goodbye to Instagram but after 8 years and a year like no other I am seeking solace here on Substack, longevity, a closer relationship, a sense of community and a rest from relentless algorithms.

Many of you have followed my journey on Instagram over the years, and I can't express enough how much your support and engagement has meant to me. Instagram has been a wonderful platform to connect, share inspiration, and create beautiful memories together. You have been with me every step of the way on our renovation journey bringing our 1960’s bungalow to life.

However, 2022 brought an unexpected and life-changing moment into my world. Overcoming Multiple Sclerosis (I had pioneering treatment that led to a cure—more on that story another day) forced me to reevaluate what truly matters. It pushed me to seek stability and consistency beyond the fast-paced world of social media.

But wait, if you don’t know me, who is Reena Simon?

Without assuming that you're already familiar with my co-authored best-selling interior design book, 'Scandi Rustic: Creating a Cozy and Happy Home' (which has found its place on 60,000 coffee tables and bookshelves worldwide), or that you might know me as the founder of @hygge_for_home on Instagram (where 266,000 of you have joined me). And where I share inspiration and advice on Scandinavian inspired interior design and have built our own black house, I'd like to share a new journey with you.

My time on Instagram has taught me that many of us share a desire for an aesthetically driven lifestyle, but we often find ourselves time-poor. That's why I'm excited to introduce Edits by Reena Simon, where I'll bridge that gap by sharing the latest things I'm exploring week by week.

How will it work on this ‘new’ corner of the internet?

I'll be delivering a weekly newsletter to your inbox titled Edits by Reena Simon. It's your personal shortcut to a curated selection of 20 handpicked items spanning interiors and fashion, along with a recommendation for a unique place to stay—to add to your travel bucket list. Let me be the one to find the Scandi Airbnb that you are lusting after but don’t have the time to find. The one I shared recently blew up my DM’s and I am still sending the link out to people!

Edits by Reena Simon is more than just a Newsletter. For those of you who want more, it's the opportunity to be part of a community full of like-minded people all craving the same things and able to share with one another a designed lifestyle.

The Written Word and a Desire for Something Deeper

During the health challenges I faced over the past year, I have found solace and inspiration in the written word. I realised that my desire to connect with you goes beyond beautiful images and short captions. 

Substack emerged as the ideal platform to make this dream a reality. I have always wanted to get my blog off the ground but running @hyggeforhome and looking after my trio of little ladies made it quite overwhelming especially with what Google wants from you these days to even rank to a place where people would find you. 

The Value of Longevity

One of the most precious aspects of Substack is the promise of longevity. Unlike the fleeting nature of social media posts that disappear into the abyss of timelines and feeds, our content here will endure. You won't have to worry about missing out on updates or posts buried beneath algorithms. Every piece of content will be at your fingertips whenever you want it.

A Closer Relationship and a Sense of Community

Substack allows us to forge a closer bond. It's a place where we can have open, honest, and in-depth conversations. You'll get to know me better, and I'll have the privilege of getting to know you on a more personal level. We can build a genuine sense of community, where we share our passions, interests, and dreams and curate an aesthetically pleasing lifestyle together.

No Algorithms, Just Us

I want to say goodbye to the algorithms that determine what you see and when you see it. Substack gives us the freedom to interact without any hidden agendas. When I have something to share, you'll hear about it, plain and simple. Your voice and presence won't be drowned out by the noise of the digital world.

Why Subscribe? 

I know many of you are overwhelmed by choice and like me seek a particular style and aesthetic. I want to make it my job to put in the hours to curate Edits for you, sifting through the countless pages of dresses, shoes, accessories and homewares that show up on most websites and do not get me started on Airbnb, so many pages!

I want to bring the Edits in a Newsletter format that is easy to digest, archive so you can revisit and on a platform which is not bound by an algorithm so you will not miss a thing. 

The Edits will help you:

~ SAVE TIME! Let me do the scrolling for you. 

~ Curate a cozy design led home

~ Create an unfussy minimalist wardrobe 

~ Fulfil your travel aspirations and bucket lists 

The Edits will arrive in your inbox on Sunday mornings, my most treasured alone time, just me and my phone scrolling Scandi pages of the net, from the likes of designers such as ‘Cecilie Bahnsen’  and right after trying to find an affordable high street luxe dupe so it is only fitting that my Edits land at that time. 

Subscribing for free or on one of my paid memberships means you will get all of my content delivered straight to your inbox and won’t miss a thing. I want to build a sustainable space here which can be grown, shaped and molded by your input too. 

There are three different memberships to choose from:

For FREE SUBSCRIBERS:

~ The Edit: As a free subscriber, you will get access to my weekly edit. This will be a weekly 20-piece style round-up that arrives on a Sunday at 8 am (UK time). You'll receive links to the first five pieces on the list, setting you on your way to a Scandi Lifestyle.

For PAID SUBSCRIBERS 

~ The Edit: Every Sunday at 8 am (UK time), you'll receive your weekly Edit featuring 20 carefully curated items from the world of interiors and fashion. Discover Scandi-inspired pieces that will elevate your style and home.

~ Luxe versus dupe: Yes, please! We'll surprise you with a weekly comparison of high street and Scandi-inspired brands, proving that chic style is within reach.

~ Wanderlust, anyone? Explore the world with our handpicked Scandi-style accommodation, adding unique destinations to your design-led bucket list.

~ It's time for Fika {cake}! You'll have exclusive access to our monthly Q&A session, where you can send in your questions, whether they're about the Edits or something else entirely. I am here to provide you with thoughtful answers in audio or written format.

~ Community: You're not alone on this journey. Join our exclusive creative community of like-minded individuals who share your passion for aesthetically pleasing places, stylish wardrobes, and moments of pure hygge.

Become a FOUNDING MEMBER

You will get everything that a paid subscriber gets plus a one-hour design video consultation. 

The question I get asked about the most over on Instagram is if I can help with your interior design challenges. I am finally able to offer a one hour video consultation for Founding Members where we can talk about your interior style (or anything else you want to chat about) and I can guide you through the best items and ideas for you and your lifestyle.

Oh, and here's a little extra: when you jump in as a Founding Member, I will send you a signed copy of my book, 'Scandi Rustic.' If you already own a copy, no worries—you're welcome to pass it on to a friend who'll appreciate it and shares your passion for Scandi Living. I am offering a limited number of original founding memberships.

Edits by Reena Simon is more than just a newsletter; it's an opportunity to join a community of like-minded individuals, all yearning for the same aesthetic and lifestyle. Together, we'll save time, share insights, and create our 'little black books' for fashion, interiors, and travel—a Scandi lifestyle that's calm, content, and design-led.

Join Me on This New Journey

So, here we are, embarking on a new journey together. I'm beyond excited to welcome you to this cozy corner of the internet, where we can sip our virtual cups of tea or coffee and chat like old friends. Whether you're interested in design, fashion, travel, or simply craving some moments of pure hygge, you'll find it all here.

I want to thank you from the bottom of my heart for being a part of my community and for supporting me. Your presence here means the world to me, and I'm excited to see where this journey takes us.

If there's anything specific you'd like to see, discuss, or share in this space, please don't hesitate to let me know. This is OUR space, and your input is invaluable.